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About Us


Noble & Savage tips its hat to the pioneers of New Zealand’s unique tea culture, from the first sealers who dined on our fair shores to the inventor of the Thermette almost a century ago.

Dedicated to each step of the traditional tea-making process from the harvest to the pour, Noble & Savage appeals to both the connoisseur and downright thirsty alike, regardless of their bias: black, green, red, white or any other tea.

So why not treat yourself to a brew that is both exquisitely premium and most certainly unique. Noble & Savage. Tea made the way it should be.



Noble & Savage Tea Merchants was little more than the kernel of an idea when two chums met for a bit of a chinwag over tea served in dainty floral teacups. In a café.

It felt almost as if they were on a romantic date. Annoyed by the stigma and look of this floral teapot they quickly ordered a beer to quash any thought of a man date onlookers might have envisioned. From that moment forth, with a floral teapot in one hand and beer in the other, the two chums Rupert and Alan set about changing this perception.

After a few years of travelling and building relationships with tea farmers, Rupert registered the business in early 2015 and the plan was (and remains) to develop and distribute a range of premium accessible loose-leaf tea products that New Zealanders could buy and love. One that all Kiwis could be proud to drink anywhere, anytime.

What made this concept unique was the sheer dedication to discovering and promoting new and unknown teas characterised by singular styles and perspectives that make them as outstanding.

Along the way, Rupert and Alan made sure guiding principles such as ‘making human connections’ and ‘giving back’ were woven into the fabric of Noble & Savage’s not very corporate culture. And so it is that these two guiding principles have become a clear and conscious element of every project the company has ever undertaken. 

Our Philosophy

Our philosophy is a simple one: do good work and the rest will follow. There are all kinds of work being accomplished in this world, and less and less good work every day. We love quality loose leaf tea, we love our work, and we love to serve good people, great tea. When you drink our tea, we want you to be able to taste the fruits of our labor done well. Of course, the quality of the tea itself is central to this, but like most "good work," it’s more layered than what lies on the surface, and hinges fiercely upon the people beneath it.